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We help first-generation wealth make smart decisions about their money

So you can do what you want to do.

You’ve worked hard to build your wealth from scratch—and more of it than you thought possible.  

You’ve made smart moves along the way. But no matter how many moves you make, you can’t shake the feeling you’re still two steps behind. 

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Maybe you spend time worrying about:  

  • “I don’t know what I’m messing up.”

  • “I don’t know if I have enough to retire.”

  • “I don’t know what I’m missing out on.” 

  • “I don’t know who to talk to.”


All of these are normal—in fact, 64% of people with advisors still feel they lack someone they can confide in about their money. The problem isn’t you. It could be a cookie cutter financial plan. But you have a growing sense—it’s not working for you. 

Our experience

For over 25 years, we’ve earned the trust of First-Gen Wealth clients like you, helping them grow and protect what they’ve worked to build.

Our experience means you can focus on what matters most to you, with the confidence that we’re handling the details—anticipating obstacles, adapting to changes, and ensuring your wealth continues to grow.

We don’t just create a plan—we create peace of mind. 

We make sure your money helps you do what you want to do and doesn’t get in your way.  

We start with developing clarity around your goals and build a plan of how you’ll get there.

We’ll help you stay on track and make sure you’re informed every step of the way. 

Making smart decisions about your money requires a comprehensive look at what can impact your money. To make sure no stone is left unturned, we use a long checklist to provide an ongoing analysis of your financial picture by focusing on the following wealth management pillars:

Wealth management pillars

You’ve worked hard to get where you are. It will take work to get where you’re going. The good news is that with the right plan and partner to ensure the plan happens, then security, freedom, and peace of mind are within reach!

Financial Planning

We ensure your cash flow is steady, your debt is manageable, and your financial health is strong. Our plans adapt to your changing needs, providing peace of mind and a clear path to your future.

Asset Management

We grow your wealth with expert investment management, using a data-driven approach to create a diversified portfolio. Our proactive management aligns your investments with your goals and market conditions.

Risk Management

We identify and mitigate risks to protect your assets and well-being. Our strategies cover health, liabilities, and unforeseen events, providing security and peace of mind.

Tax Strategies

We minimize your tax burden and maximize your savings through effective tax strategies. Our network of tax professionals helps you take advantage of  available deductions and credits

Estate and Legal Planning

We protect your legacy with comprehensive estate and legal strategies. Our network of legal professionals ensures your assets are distributed according to your wishes and secures your family's future.

Owner Greg Luken

Greg began developing math-based solutions for his clients in the early 1990’s. Luken authored Retire With Confidence, Your Toolbox For Financial Independence, and has been published in Financial Advisor and Wealth Management Magazine. Greg is also a frequent guest on global financial networks such as Bloomberg, Fox Business News, CNBC’s PBS Nightly Business Report and others.

Greg began developing math-based solutions for his clients in the early 1990’s. Luken authored Retire With Confidence, Your Toolbox For Financial Independence, and has been published in Financial Advisor and Wealth Management Magazine. Greg is also a frequent guest on global financial networks such as Bloomberg, Fox Business News, CNBC’s PBS Nightly Business Report and others.

Greg Luken
Founder and President

Carrie Sanford

Carri began her career in 1997 after obtaining her bachelor’s degree from David Lipscomb University. She holds Series 7, 63, 24, 4, 53, 66, 55 securities registrations and has been actively involved with the National Society of Compliance Professionals committees since 2011. Carri is a Nashville native.

Carri began her career in 1997 after obtaining her bachelor’s degree from David Lipscomb University. She holds Series 7, 63, 24, 4, 53, 66, 55 securities registrations and has been actively involved with the National Society of Compliance Professionals committees since 2011. Carri is a Nashville native.

Carri Sanford
Chief Compliance Officer

Hannah O' Leary ChFC

Hannah joined Luken Investment Analytics in 2017 and serves as a Financial Advisor and the Director of Operations. Hannah is passionate about guiding clients through their financial journeys and helping them reach the goals that are important to them. Hannah holds a Business Administration degree from The University of North Georgia and was awarded her Chartered Financial Consultant (ChFC®) designation in 2024. She has over 15 years of experience and holds Life and Health Insurance and Series 65 licenses. Her prior experience includes time as a licensed consumer banker at Regions Bank and as a retirement plan specialist with a 401(k) advisory firm.

Hannah is passionate about guiding clients through their financial journeys and helping them reach the goals that are important to them. Hannah holds a Business Administration degree from The University of North Georgia and is a Chartered Financial Consultant (ChFC®). She has over 15 years of experience and holds Life and Health Insurance and Series 65 licenses. 

Hannah O'Leary, ChFC®
Financial Advisor and Director of Operations

Sarah Terrell

Sarah provides financial planning and investment advisory support to our clients. She also builds and maintains client relationships by assisting with day-to-day client needs and meeting action items. Sarah holds a Bachelor of Arts degree in History and Political Science from the University of Louisville. Sarah has held positions at US Bank and Huntington Bank. She transitioned to financial planning and wealth management at Eileen Burkhart & Co, Sage Spring (formerly Southwestern Investment Group), and Kraft Asset Management.

Sarah provides financial planning and investment advisory support to our clients. She also builds and maintains client relationships by assisting with day-to-day client needs and meeting action items. Sarah has held positions at US Bank and Huntington Bank. She transitioned to financial planning and wealth management at Eileen Burkhart & Co, Sage Spring (formerly Southwestern Investment Group), and Kraft Asset Management.

Sarah Terrell
Wealth Planner and
Director of Client Services

Bridget Flynn

Bridget joined Luken Investment Analytics in 2024 and serves as the Client Service Manager. She consistently communicates with clients to understand their needs to provide tailored solutions. Bridget worked as a universal banker at USBank and served as a mortgage underwriter.

Bridget serves as the Client Service Manager. She consistently communicates with clients to understand their needs to provide tailored solutions. Bridget worked as a universal banker at USBank and served as a mortgage underwriter.

Bridget Flynn
Client Service Manager

Jack Hornsby CFP

Jack joined us in 2024 and serves as a Wealth Advisor Associate. He enjoys empowering clients to make informed financial decisions, helping them build confidence and security in their financial futures. Jack is a Nashville native and holds a degree from the University of South Carolina majoring in Finance and Real Estate. In 2024, he was awarded his CERTIFIED FINANCIAL PLANNER® certification. Jack has over 3 years of experience in the industry, holding Series 7 and 66 licenses. Jack previously worked as a financial advisor for Wells Fargo Advisors in Charlotte, NC.

Jack serves as a Wealth Advisor Associate. Jack is a Nashville native and holds a degree from the University of South Carolina majoring in Finance and Real Estate. In 2024, he was awarded his Certified Financial Planner® certification. Jack has over 3 years of experience in the industry, holding Series 7 and 66 licenses. Jack previously worked as a financial advisor for Wells Fargo Advisors in Charlotte, NC.

Jack Hornsby, CFP®
Wealth Advisor Associate

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