top of page
image001.png

Unleash Your Financial Superpowers with Greg Luken’s New Book

Available February 2025

amazon.png
B&N.png
directory-logo-books-a-million.png
bookshoplo_edited.png
BAM
Bookshop

Pre-Order Now

Greg Individual_White Background_edited.jpg

Meet Greg Luken

Founder of Luken Investment Analytics, Greg Luken began developing math-based investment solutions for clients in the early 1990s. For more than four decades, he has been working primarily with first-generation wealthy – men and women who have built their own wealth from nothing. Along with leading a wealth management and investment analytics firm, Luken founded a broker/dealer, an online institutional analysis platform and created published indexes. Luken has served as a mutual fund portfolio manager and received his first securities registration in 1988. The author of several books, Luken has been published in Forbes, Financial Advisor Magazine, Wealth Management Magazine, ThinkAdvisor, Tampa Medical News, Nashville Medical News, The Nashville Business Journal, and The Tennessean.  He has also been a member of the Forbes Financial Counsel. Luken has been a guest on global financial networks, including Fox Business News, CNBC, Reuters TV, and Bloomberg Radio

 

Luken enjoys playing music, skiing, hiking and occasionally obsessing about exercise. He is active in his church and is a graduate of Elizabethtown High and Baylor University (Go Big E! Sic’ ‘Em, Bears!).

 

He resides in Tennessee with his wife, a few motorcycles, too many guitars, and their two dogs.

Meet Greg Luken

Founder of Luken Investment Analytics, Greg Luken began developing math-based investment solutions for clients in the early 1990s. For more than four decades, he has been working primarily with first-generation wealthy – men and women who have built their own wealth from nothing. Along with leading a wealth management and investment analytics firm, Luken founded a broker/dealer, an online institutional analysis platform and created published indexes. Luken has served as a mutual fund portfolio manager and received his first securities registration in 1988. 


The author of several books, Luken has been published in Forbes, Financial Advisor Magazine, Wealth Management Magazine, ThinkAdvisor, Tampa Medical News, Nashville Medical News, The Nashville Business Journal, and The Tennessean. He has also been a member of the Forbes Financial Counsel. Luken has been a guest on global financial networks, including Fox Business News, CNBC, Reuters TV, and Bloomberg Radio. Luken enjoys playing music, skiing, hiking and occasionally obsessing about exercise. He is active in his church and is a graduate of Elizabethtown High and Baylor University (Go Big E! Sic’ ‘Em, Bears!).


He resides in Tennessee with his wife, a few motorcycles, too many guitars, and their two dogs.

Greg Individual_White Background_edited.jpg

From humble beginnings to unexpected heights of success, these men and women have changed their lives, families, communities, and futures forever. They’ve fought the hard battles, they’ve suffered big losses, they’ve overcome fierce adversaries, and they’ve lived to tell the tale.
 
But what is it that makes them so successful? How did they turn several generations of financial struggle into lasting generational wealth?  And more importantly, how can the rest of us do what they’ve done? How can we become financial superheroes ourselves?
 
In Unleash Your Financial Superpowers, investment manager and wealth coach Gregory Luken draws on his four decades of working with the first-generation wealthy to reveal the secrets behind their enduring financial triumphs and their strategies for overcoming the “Seven Deadly Financial Villains” that rose up against them.
 
You’ll also:

  • Discover the keys to unlocking your three key Financial Superpowers: the Power of Purpose, the Power of Plan, and the Power of Execution.

  • Understand the emotional and mental obstacles that often hinder financial progress.

  • Learn how to identify your own financial origin story and see the impact it has had on your decisions.

  • Articulate your financial why, the driving force behind all your efforts.

  • Create a concrete plan for reaching your goals, no matter how big and scary they may seem.


​Through real-life examples and actionable steps, Luken guides you on a journey to achieve financial mastery, create a life of purpose, and ultimately attain the ultimate asset: Enough.

The first-generation wealthy are a type of modern superhero.

The first-generation wealthy are a type of modern superhero.

From humble beginnings to unexpected heights of success, these men and women have changed their lives, families, communities, and futures forever. They’ve fought the hard battles, they’ve suffered big losses, they’ve overcome fierce adversaries, and they’ve lived to tell the tale.
 
But what is it that makes them so successful? How did they turn several generations of financial struggle into lasting generational wealth?  And more importantly, how can the rest of us do what they’ve done? How can we become financial superheroes ourselves?
 
In Unleash Your Financial Superpowers, investment manager and wealth coach Gregory Luken draws on his four decades of working with the first-generation wealthy to reveal the secrets behind their enduring financial triumphs and their strategies for overcoming the “Seven Deadly Financial Villains” that rose up against them.
 
You’ll also:

  • Discover the keys to unlocking your three key Financial Superpowers: the Power of Purpose, the Power of Plan, and the Power of Execution.

  • Understand the emotional and mental obstacles that often hinder financial progress.

  • Learn how to identify your own financial origin story and see the impact it has had on your decisions.

  • Articulate your financial why, the driving force behind all your efforts.

  • Create a concrete plan for reaching your goals, no matter how big and scary they may seem.


​Through real-life examples and actionable steps, Luken guides you on a journey to achieve financial mastery, create a life of purpose, and ultimately attain the ultimate asset: Enough.

bottom of page