top of page

The Three Rules of Investing

  • Writer: Greg Luken
    Greg Luken
  • Oct 2, 2024
  • 1 min read

Updated: Feb 11

What the three rules are and how we use them.



The Three Rules of Investing

Financial Planning, Market Volatility, Wealth Mindset


Having a plan is key to managing any situation. We know that no indicator is perfect, past performance doesn’t mean Jack, and no strategy guarantees a profit or prevention from loss. A mathematical risk rating helps balance risk by creating a critical exit point for down markets.


  1. Have a Plan for Up Markets. Go with the market when it’s working. Let your winners run.

  2. Have a Plan for Down Markets. Eliminate investment vampires and zombies. Addition by subtraction.


Comments


bottom of page