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We help the first-generation wealthy make smart decisions about their money...
So that you can do what you want to do.
Market Matters


Where We’re Investing in 2025: A Look Inside Our Portfolios
Where to Invest in 2025 | Luken Wealth Market Outlook
See how Luken Wealth is investing in 2025: ultra-short bonds, gold, alternative strategies, and high-dividend ETFs. Learn how to invest with clarity in volatile markets.

Greg Luken
Sep 212 min read


Taking the Emotion Out of Investing with the Power Score
Emotions can derail even the best investment strategies. At Luken Wealth Management, we’ve created the Power Score—a simple, math-based ranking that cuts through the noise of the markets and helps you invest with clarity. Learn how this tool can keep you focused, disciplined, and confident in building long-term wealth.

Greg Luken
Sep 142 min read


Is Your Home An Investment?
Many homeowners wonder, “Is my home really an investment?” The answer isn’t as straightforward as you might think. While real estate can increase in value, your primary residence rarely functions like a true investment—it doesn’t generate income, and it comes with ongoing costs like taxes, insurance, and maintenance. In this article, we break down what affluent homeowners in Brentwood, Franklin, and greater Nashville, TN should know about the real cost of homeownership—and ho

Greg Luken
Jul 64 min read


The Risk of Missing Out: 3 Ways to Harness Market Volatility
Market swings can feel unnerving, but they can also create opportunity — if you have a plan. Whether it’s through hedging, generating income with covered calls, or looking beyond traditional markets, there are smart ways to stay invested without taking on unnecessary risk. In this post you'll get a quick 3 minute read on strategies for investing in today's market as well as a 90-second video update.

Greg Luken
May 163 min read


Financial Confidence Starts with a Plan — Not a Guess
At Luken Wealth Management, in Nashville TN, we’re more than portfolio managers — we’re your long-term investment partners.
Let’s take the emotion out of investing — and put smart strategy in its place. By focusing on what the data tells us, we help clients spot market trends early, adjust portfolios to protect gains and limit losses and stay on course — even during market volatility.
Schedule a consultation with us today.

Greg Luken
May 72 min read


Bitcoin in 2025: Market Volatility or Opportunity?
As Bitcoin enters 2025, investors are asking: Is this renewed surge a sign of long-term opportunity—or just more volatility? In this article, we explore the forces driving Bitcoin’s recent rise, what it could mean for long-term investors, and how to approach crypto with discipline, data, and purpose. If you're wondering how—or if—Bitcoin fits into a thoughtful portfolio, start here.

Greg Luken
Apr 232 min read


Podcast Feature: Talkenomics with Adam Shapiro
Greg Luken recently joined Adam Shapiro on Talkenomics to unpack the current financial landscape in a way that actually makes sense.

Greg Luken
Apr 161 min read


Market Insights Webinar with Greg Luken
Discover how to navigate the ever-changing world of investments with Greg Luken in this insightful webinar. Greg dives into market dynamics,

Greg Luken
Jan 161 min read
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